Get Your Detailed Instagram Analytics Report Automatically
According to recent studies, the average time spent by users on social media is around 37 minutes per day, with close to half of them using social media as one of the facets of making their purchasing decisions. It has created an incredible opportunity to showcase your brand/product or services to the target audience.
Many marketers have landed on top social media platforms like Instagram to make themselves more visible but are unaware of how to analyze their accounts to double their reach.
Have you looked at your Instagram numbers?
Perhaps you keep a rough track of your posts, engagements, and likes or have an idea of your month-to-month growth of followers. But have you explored the analytics and looked through the data? If not, it is time to do that!
Observing your Instagram analytics will help you understand how the platform is contributing as part of your overall marketing strategy, and it will also allow you to improve your tactics and grow your business with the powerful, highly populated social platform.
Importance of Instagram Analytics for your Business
With 200 million+ Instagram business profiles worldwide, it is clear that businesses are finding value in advertising on this platform. Yet, if you are not sure who views your profile or sees your ads, which set of audiences are interested in your firm, how your posts are performing, how engaging your stories on Instagram are, and what value your account is driving, then spending time posting without any break on the platform could be a waste.
If you’re not evaluating your Instagram analytics regularly and are clueless about the performance, then you could lead to:
Targeting the wrong audience set
Posting too frequently without structure (or not frequently enough)
Driving irrelevant visitors to your website
Approaching improper viewers with your running ads
Ignoring ‘Mentions’ that could be leading to future partnerships
Posting on non-optimal hours of the day or days of the week.
Missing opportunities for brand engagement in your comment section or stories.
We presented a shortlist of the things so that you can stop ignoring Instagram analytics. Diving into the data on Instagram more regularly can help you grow exponentially. The information gleaned from the data helps improve the way you use the platform so you get more value for your business, which could make Instagram an even more critical component of the online marketing strategies.
How to Get Instagram Analytics?
To gain access to Instagram Insights for your Instagram account, you must convert your personal Instagram account to a business profile.
Once you convert the profile to a business account, you’ll see an “Insights” button.
Instagram Insights Sections
Tap on the “Insights” button in your business account. Now, you’ll see an outlined data for the last seven days broken into the following sections:
Overview
Accounts reached
Content interactions
Total followers
Content you shared
Instagram Stories
Photos
IGTV
Promotions
But you can dig deeper into analytics to accurately research visitors’ activities, engagements, and content performance, and further optimize your posts accordingly.
How? With the help of the Instagram analytics tool.
Instagram Insights is a great support to build your dynasty and ace your social media tactics. Several analytics tools allow you to explore important metrics even further.
Here comes a query. Can we check the Instagram analytics for free?
Yes, you can. Multiple tools help to go beyond which posts get the most likes or comments. The insight tools look at the broader picture of your account's overall health and analyze your audience's demographics, behaviors, and patterns. It is the best way to make informed decisions and adjustments to your content strategy without investing your money.
The following are free and paid Instagram tools for analyzing that help to ace data-tracking faster.
Sprout Social
Iconosquare
Phlanx
TapInfluencer
Curalate
Union Metrics
Bitly
Keyhole
Instagram Insights
Good Instagram analytics tools assist you in understanding how the Instagram efforts are paying off, where you need to improvise, are the strategies working as per plan or not, and many such things. Being a marketer it is vital to know what’s working and what’s not. Then you can move on to the refinement portion of the strategy, tweaking your efforts to boost the results and improve ROI.
The analytics tool also provides insights into your account performance, including reach, engagement, followers, and ads on Instagram.
Wrapping Words
We hope now you have a clearer vision of Instagram Analytics and how it can help you to be better on social media platforms like Instagram. With consistent analyzing your analytics, you will be soon able to point out what’s working for you and what’s not.