Alice Moloney - 3/10/16
Monday 3rd’s lecture was from Alice Moloney, an illustrator and ‘creative’ at INT works (recently re-branded as Anyways) - http://www.itsnicethat.com/.
Alice started the lecture by talking about how important connections are in the creative industries and advised us to stay in contact with all of our classmates from university, as that’s one of the main ways she’s got jobs! She also discussed how to get into the industry, telling us that illustration isn’t something that’s easy to find jobs in and how it’s actually better to take the first step and contact companies you like rather than waiting for a job to pop up.
Although Alice does do traditional freelance illustration, working on jobs for companies such as the Sunday Times (top 2 images), her primary job is working as a ‘creative’ for INT works. This basically involves being hired by companies; such as Google for her most recent project, to be creative and help them develop new, exciting ideas. Her tasks involve art direction, research, illustration, concepts and design.
The main lesson I took away from this lecture was that illustration doesn’t have to just be the end piece of a project but can be used the whole way through the creative process. Drawing and illustration can be used to help problem solve and generate new ideas in any creative situation. I found this very interesting, as I am not generally the type of person who just doodles casually but one who draws in order to make an image. However, what Moloney told us made me completely re-evaluate what I can use my drawings for, making me realise that not everything I do has to be a beautiful finished drawing but that the messy, quick drawings and scribbles are just as important.