What is a Post-Internet Social Media PR Company?
Bigly PR is the worlds only social media PR company. But what does that mean?
Its not something we just made up.
The term Post-Internet comes from the art world. Specifically a genre of internet focused and social media driven kind of contemporary art, often called netart, or post-internet art. The exact definition of the word “post-internet” can be as multifarious as the definition of “post-modern” but in short, it boils down to one constant theme:
Post-internet, and Post-Internet Public Relations takes as its practical and theoretical point of departure the idea that the primary point of interaction for any product is the online arena. Whether you’ve been to the Louvre in Paris or not, you know what the Mona Lisa looks like. Actually, you probably know what it looks like inside the room where the Mona Lisa is. Not only that, but you may even know what it looks like when P Diddy (actually, he goes by “Love” now) takes a selfie in front of the Mona Lisa. But you weren’t there. You don’t know how many times he took this. How long it took. How many people were with him. Or if he was all alone that day at the museum getting just getting real.
A group of artists found this life-hack and used it to promote themselves to near instant art-world celebrity. Documentation photography for art shows became more important than the art shows themselves. And eventually, some artists stopped having the shows, and only posted documentation of their work. Allowing them to create and exhibit work at a pace hundreds of times faster than any of their peers.
Eventually they realized you could create exhibition photos for artworks that had never really existed. Or that only existed for a moment. Churning out thousands of artworks and distributing the documentation of their existence virally across social media, this group of artists became more successful and popular in a shorter period of time than arguably any before. The hardest part for post internet artists became fabricating works for museum collections based on photo shopped images of art that had never existed in the first place
The culmination of this art movement, and arguably its most successful work was the physical transformation and breakdown of the Argentinian artist Amalia Ulman, who slavishly devoted herself to the attainment of the “perfect body”, becoming an LA “it girl”, revealing intimate and gruesome details of her breast augmentation surgery, lavish lifestyle, intense fitness routine, and personal emotional anguish, gaining nearly 150,000 instagram followers in the process. The M Night Shayamalan Twist is that she never did any of those things. A thrilling deception, Ulman held the art world in rapture as she expertly crafted a narrative through social media of life, as some may expect it, in Los Angeles.
So what does this have to do with you, reader, and future client? The lesson that you ought to learn is that the Internet is not TV. There are no censors or rules, and the online perception of what your product is, is not only the most important perception, it is the only reality. If the internet believes that you have a high quality product, and the conversations around your product reflect that idea, then the new reality is that your product is good. We can help you craft the reality you want. Amalias next trick, by the way, is faking a pregnancy. Congratulations Amalia!
