May 25, 2013
When you're trying to promote an innovative idea, try to come up with seven benefits. Seven is the preferred number because its voluminous enough to make an impact, and not too many to bore your audience or be incredulous. And, even if someone disagrees with two or three of them, you still have four or five making your case.
Dr. Tom Bradicich, when discussing how to sell innovative ideas, personal communication, computerweekly.com/news/