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[stefanxhunga]

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Masterclass: Advertising Icons Jeff Goodby & Rich Silverstein Teach You! https://youtu.be/SIKj-b9K0QY #masterclass #advertisingicons #jeffgoodby #richsilverstein #teachyou https://www.instagram.com/p/B_7zZkVJA0Z/?igshid=aizei4295ej7

[themadvertiser]

Cannes 2015 Day 4 / Jeff Goodby

Fuck Those People: Dealing Constructively With Rejection

5 STAGES OF REJECTION

Fuck this people.

Quit job.

Quit advertising.

Drink magic potion.

Win gold lion.

ADVICE FROM THE LEGEND

Don’t be afraid do fail. Know that only 1% of the work you do is going to be really great!

There's always a good reason for a client to turn an idea now. 

You have to prepare for all those reasons in advance. 

In a time of candles, selling the lightbulb was though!

In a time of horses, “selling” the car was though!

The real advertising stars are the ones who comeback. The ones who pick themselves up and try again.

Always aim for the stars, even if you’re small. Leader should always set and keep expectations really high.

“What are you doing Jeff?”

“You know...just making the best fucking advertising in the world!"