SMBMSP #54: Social Media Marketing #mpls #smbmsp
Now this is a panel that is full of knowledge, wisdom and actually implementation\evaluation knowledge. Wish I could attend!
SMBMSP #54: Social Media Marketing
Friday, March 29, 2013 from 8:00 AM - 10:00 AM Twin Cities Public Television, St. Paul
Social media marketing is constantly evolving and staying on top of new developments can be challenging. Join us for a lively discussion with our expert panel as they tackle advertising, measurement, content marketing, trends and your questions.
Panel
Lisa Grimm Director, PR and Emerging Media at space150 Lisa (@lulugrimm) has a strong background in integrated marketing communications with emphasis on public relations, branding social media ad digital marketing. She has diverse experience working across organizations to develop and implement purpose-driven strategic communications strategies that bridge the traditional and digital media divide. As director of PR and emerging media at space150, Lisa's time is devoted to building space150's PR and social media practice, developing and executing interactive marketing strategies for clients.
Prior to joining space150, Lisa was senior manager of social strategy for Imagination, embedded at General Mills leading social presence, strategy development and brand/product integration for Betty Crocker, Live Better America and Tablespoon. Prior, she served as digital brand manager for Mall of America where she developed and implemented its first-ever social media strategy, overhauled the Mall of America blog, focused on digital innovation and the integration of earned, owned and paid media to drive sales and traffic.
Jennifer Kane Principal, Kane Consulting Jen (@JenKaneCo) is a communications strategist with more than 15 years of experience working with B2B and B2C companies. She is a two time IABC Bronze Quill award-winner for her strategic planning and specializes in integrating traditional marketing and communications approaches with digital tools and technologies.
Jennifer is part of the author community at Steamfeed and She Owns It and has been a frequent guest on the Next Stage Business Radio Network. She has guest blogged for BlogWorld and Mark Schaefer’s blog, {GROW} and been syndicated on BlogHer. Her expertise in social media has been featured in Minnesota Business, Twin Cities Business, WCCO, Metro Magazine, The Line, Finance and Commerce and Minnesota Meetings and Events. She was chosen as one of the Top 10 Twin Cities Social Media Titans in 2009.
Arik Hanson Principal, ACH Communications Arik (@arikhanson) is the principal of ACH Communications, a digital communications consultancy. With more than 16 years experience in marketing and communications, Arik has worked with companies big (Sleep Number, Allina Health, General Mills) and small (Metro Dentalcare, Feed My Starving Children, Aveus) and has led and founded many digital initiatives, including: Help a PR Pro Out (HAPPO) and the first-ever Minnesota Blogger Conference. Arik's also a regular contributor to the Ragan.com, PR Daily and MinnPost.
Moderator Mykl Roventine SMBMSP Director In addition to his work with SMBMSP, Mykl (@myklroventine) is an independant web designer, WordPress developer and social media strategist. He frequently speaks about social media, WordPress and typography. He co-founded and coordinates the actvities of Ignite Minneapolis and UnSummit, and runs as the local chapter of TechKaraoke Minneapolis. He has a special passion for the social web and its power to educate and inspire.
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