Good food starts with a good kitchen appliance
Cooking is very much a passion marked in the lives of every Filipino. Here in the Philippines, familial ties are strengthened with time spent at the household table. In today’s context, the value of a home-cooked meal still lies in the effort we spend preparing it and how that is tantamount to the care we serve to ones we love. Rinnai, the no. 1 appliance brand in Japan, seeks to elevate the way Filipino millennials prepare their meals with tabletop stoves, hobs, cooking ranges, and range hoods designed with the precise performance of Japanese technology.
cooking with a Rinnai appliance adds a touch of sophistication to the way meals are prepared at home. “Rinnai’s innovation has me fully-equipped to serve my kids the meals they deserve,” says Celebrity Chef Rosebud Benitez. “The technology really makes the difference. Not only does it elevate my craft, its precision engineering makes working in the kitchen a breeze.” Rinnai appliances are made under the premise that even the simplest of dishes require precision.
Award-winning pâtissier Chef Miko Aspiras attests to both this and the kind of craftsmanship the Rinnai brand brings to the table. “Dessert-making is very visual. You delight people with the textures, the colors, even before they can respond to the taste,” Chef Miko explains. “Coming up with the exact plating requires measure and precision. Rinnai’s appliances help me do just that. Without it, I don’t think my creations would be that social media-worthy.”
Through Rinnai’s technology, standards are taken a notch higher, allowing people to enjoy more comfortable lifestyles, a commitment that SM Appliance also happens to uphold. "Through our presence at SM Appliance, the largest appliance retailer in the country, Rinnai is made readily accessible and available to more and more Filipinos," says John Chuakaw, General Manager of Mitsui Industria Corp.













