#johntuttle

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Artists need to post videos besides music videos.

Many bands and artists get into the habit of only posting music videos on their YouTube channel. In reality, posting about the band’s life and activities has become a proven trend.

Artists should utilize acoustic versions of their songs. This does not have to be super professionally shot and recorded. In fact, sometimes it appears more authentic and vulnerable if it isn’t perfect. I love the idea of behind the scenes videos. These videos capture the moments of an artist that usually wouldn’t be seen. Again, this creates authenticity and a deeper connection between fans and artists. Either way, artists should make sure they are posting videos that are not necessarily always official music videos.

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Streaming is about loyalty.

Everyone knows streaming is not profitable, but why are all the major players like Amazon and YouTube still joining this industry? They are penetrating this market in order to increase loyalty to their brand. It is seen as part of a whole entertainment package offered by companies. For Amazon, you can stream music, stream movies, and shop extremely easily with free shipping. This creates a bundle of services in one. Even if consumers choose not to utilize one of their services, it is still included. This causes the consumer to stick with Amazon since he/she is already paying for the rest of their services.

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YouTube still crashes through social norms of stardom.

As most of us realize, YouTube has been a culture-changing phenomenon for years now. The difference we’re starting to see now is the unexpected stardom rising from nowhere. A user with the name PewDiePie earns more than a million dollars a month solely from his YouTube activity. (What kind of rich and famous icon goes by the name PewDiePie? ......What?) Reality really sets in when you see the list of YouTube stars’ subscriber counts compared to world renowned musicians:

9 million –  Zoella, Bethany Mota, Bruno Mars, David Guetta

11 million – Sky Does Minecraft, Skrillex

13 million – The Fine Bros, Justin Bieber

16 million – Jenna Marbles, Katy Perry

17 million – No YouTuber equivalent – Rihanna, Katy Perry, OneDirection

24 million – HolaSoyGerman  – No music equivalent

39 million – PewDiePie – No music equivalent

As you can see, the tides continue to change in the YouTube world. Only time will tell how the world will react.

- John Tuttle, Dream Chief

(info from: http://www.hypebot.com/hypebot/2015/09/youtubes-biggest-threat-to-the-music-industry-may-not-be-what-you-think.html)