#jthinking

[bethandutton-blog]

jcdecaux Final Scamps

After I decided the shortlist and the two direction I will go down, I scamped these in more detail. I used my normal method of a drawing on a Lightbox to make them as accurate as possible. Its a quick and easy method to get realistic scamps out. As I am digital led, all I have to do is design it on the computer quickly, print it out and then draw it.

I would like to add the first scamp on the image, was an idea that didn't make the shortlist. I couldn't not let it be in the final presentation, as it influenced a lot of decisions.

I haven't put any explanation or the rest of the context into each idea, as I haven't submitted my idea yet. Look on my PDF for more.

[bethandutton-blog]

This is the new campaign by HSBC, an advert that has a similar director style as I have mocked up for my animation/video. The thing I will take away from this advert is how the script makes everything relatable.