Top 100 Best Music Videos of All-Time
72. JUSTIFY MY LOVE
MADONNA
1990
The music video for "Justify My Love" was filmed within three days in November 1990 at the Royal Monceau Hotel in Paris, France. It was directed by Jean-Baptiste Mondino, who had previously directed the video for Madonna's "Open Your Heart" (1987). The clip was produced by Philippe Dupuis-Mendel under Bandits, in a co-production with Propaganda Films, with editing by Oliver Gajan and principal photography by Pascal Lebegue. The video features Madonna's then-boyfriend Tony Ward, fellow models Amanda Cazalet and Wallis Franken Montana, as well as Jose Gutierez Xtravaganza, who was a dancer on the Blond Ambition World Tour which occurred earlier that year. It is a tribute to the film Bay of Angels (1963). Mondino described the concept of the music video:
I've worked with Madonna a few times now, and there's more to her than people think. She's a great actress. So I wanted to do something less glamorous, less slick, more real. I wanted to put the paparazzi out of work. How can a picture of Madonna and Tony together be surprising when you've already seen them together half-naked in a video? [..] It was very cheap, very easy. It's very real — that's what's so shocking about it. And maybe her kissing a woman... but that's part of our society. And with AIDS, shouldn't we celebrate kissing as a beautiful thing?
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