If communication does not take place, business does not take place.
One of the respondents of Louhiala-Salminen and Kankaanranta’s research
#7
English language competence and genre knowledge:
- Competence in English was taken for granted
- Grammar was not perceived nearly as important for successful communication as specialized vocabulary and related genres.
“In other words, the shared vocabulary [know-why] of the specific field -and the shared genres and genre knowledge [know-how] which such vocaburary implies- were perceived as essential for doing the work.”
This reminds me of the first class of the academic year, where we discussed Fairclough’s quote about know-how (genres), know-that (discourses) and know-why (concepts). We concluded that business is communication is social action is talk and text... So, languages in use.
Yet, I wonder where having a heavy accent fits in this? Would it be of importance or wouldn’t it matter as the speaker knows the specific vocabulary?












