#kinvey

[steamfeed]

Kinvey Selected for Facebook Technology Partners Program

Kinvey Selected for Facebook Technology Partners Program

New York, NY (PRWEB) April 18, 2013

Kinvey, Inc., the leading Backend as a Service (BaaS) company that makes it easy for developers to setup and operate scalable cloud backends for mobile, tablet and web apps, today announced it has been named to the Facebook Technology Partners Program. Kinvey’s platform helps developers integrate native mobile apps with Facebook’s Open Graph, allowing users to…

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[rvwr-blog]

BaaS Selection

The first step for me is finding the best BaaS for RVWR. I've used Parse.com before but wanted to look into alternatives. I'd like something that could support our needs for the near future but will be easy to transition out of when our needs are a little greater. Parse did the job for ZomBeacon but I'm not convinced I want to use it for RVWR.

[ideasatrandom]

Kinvey, the enterprise-centric backend as a service (BaaS) platform for mobile apps, is launching a new feature today that will allow its customers to run their apps in a dedicated private cloud or on-premise instead of on Kinvey’s regular multi-tenant platform.

Kinvey Launches Dedicated Backend As A Service Platform For Enterprise Developers | TechCrunch

[jchernov]

A (Hopefully) Useful Guide to Content Creation, Distribution & Analytics Solutions

10 Rocking Content Marketing Products from Joe Chernov

Embedded is the presentation – 10 Rocking Products for Advanced Content Marketers – that I delivered at Content Marketing World 2013. The session itself was a bit foreign to me – it was the first time I presented not as a “practitioner” (case study style), but rather as an industry observer (analyst style).

While this presentation is in no way intended to be the definitive list of content marketing tools, I do very much believe in the companies profiled. They include:

Creation / Curation

Percolate

LookBookHQ

Uberflip

Contently 

Distribution / Amplification

Little Bird

Influitive

Addvocate

PaperShare

Analytics

Optimizely

TrackMaven

In post-session conversations, the companies I was asked about most often were TrackMaven and Little Bird, leaving me to wonder if these solutions address a pain-intensive problem, or if I “sold” them more emphatically – possibly because articulated a personal use-case for each.

Lastly, if you like the creative, the deck was designed by the ace team at Beutler Ink. I’d also like to thank Altimeter’s Rebecca Lieb for her guidance on the research.

[jchernov]

Apps & Oranges: An Infographic that Compares Google Play to the App Store

See the complete App Store vs Google Play Comparison Chart

From: Kinvey Backend as a Service

[jchernov]

The Boston Startup Map, according to Kinvey

[jimharland]

[lebranchcontent]

Sobre las verdades inmutables del marketing de contenidos

Interesante el artículo de Joe Chernov, vicepresidente de marketing de Kinvey, sobre algunos aspectos del marketing de contenidos que se transmiten como si fueran verdades inmutables.

Por ejemplo, que en la creación del contenido se debe elegir entre si debe ser de utilidad para el lector o si debe vender. Que no se pueden combinar ambas intenciones. Compartimos con Chernov la idea de que sí es posible un contenido de utilidad para el visitante de una web que además le incite a la compra. Una cosa no quita la otra y la excelencia en el marketing de contenidos consiste, precísamente, en conseguir esta combinación.