Social media. As much maligned as it’s been recently, it’s been the single greatest unifier in my cycling life. The people I’ve met in real life after knowing them digitally via platforms like Twitter or Instagram have been just as awesome as I they were online. . We’ve cheered epic moments in racing, jeered (and attacked) dopers, got blocked by said dopers, congratulated each other on momentous occasions, shared in the loss of loved ones, and had each others backs in times of hardship. I joined Twitter in 2007, a few months after its startup, but only when I stared this account in 2009 did I truly begin to experience the purest form of social in social media. It’s truly mind-boggling to consider we’re able to collectively watch something like the Tour de France reacting as a unified crowd. My timeline erupts from all over the States, Canada, England, Ireland, Scotland, France, Belgium, Spain, Netherlands, South Africa, and Australia, just to name a few of those I interact with regularly. . Locally, it forces advocacy issues affecting all of us into the spotlight, many times bringing a solution. It gives us a platform to share the previous weekend’s race pictures, getting us stoked for the coming weekend’s festivus of gnar. . It’s a well-known fact I’m a notoriously solo rider, but sharing your experiences via social media means, in a way, you never really ride alone. What’s your #VelocioUnity story? . . . 🏷: @velocioapparel @defeet_international #kitgrid #kitfit #kitgame #kitwatch #cyclingkit #roadslikethese #lightbro #sockdoping #cyclingpics #cyclingshots #cyclinglife