Round The Table Community Discussions #1 Betabrand
Here's the first interview from our video blog series "Round The Table Community Discussions". For each interview, we'll go to a different startup's office, bring drinks, and talk about community development.
For our first interview we spoke with Betabrand, so we dropped by the Betbrand headquarters in San Francisco. There we spoke with Betabrand's CEO Chris Linland, and Betabrand's CTO Colin Stuart. The beer of choice this time was Anchor Steam's 2012 Christmas Ale, because Anchor Steam is a San Francisco tradition.
Throughout our conversation, Chris and Colin speak about how Betabrand has evolved from a random side project Cordarounds, into the fully-funded Betabrand. Other topics include how does Betabrand speaks with their community, and how do they keep the conversations going in the right directions.
"We are a qualitative approach toward quantitative." – Chris Linland
When speaking, we also discussed how Betabrand deals with user testing. Since they release products very quickly, its hard for them to do traditional approaches. So they have come up with several very interesting and unique ways to answer this.
As a last note. Betabrand is currently growing from around 20 people, to about 40 people over the next year, so they are always looking for great talent, especially in the dev area. If any interest to talk with them, feel free to email them at [email protected]