#leeds school

[cuboulder-blog]

FANNY PACK DANCE! (And what CU-Boulder’s biz researchers know about Super Bowl ads)

The Super Bowl is less than two weeks away, and the buzz about ads during the game is starting to build. There’s been a lot of chatter about Loctite Super Glue, which is spending nearly its entire annual advertising budget on one 30-second spot.

Crazy? Or savvy? CU-Boulder professor Meg Campbell’s past research finds that companies who are new to airing ads in the Super Bowl do see a bump in their stock prices, but only if they’re new to the game. Super Bowl regulars, like Budweiser, see no such increase. 

[cuboulder-blog]

Making a New Year's resolution? Maybe science can help. A recent study by folks over at the Leed's School found that we tend to overestimate our successes and underestimate our failures on the road to meeting our goals. So dieters, for example, are likely to think eating a forkful of salad helps them lose pounds more than a forkful of cupcake causes them to gain weight. Sounds great -- but it's probably not true. The lesson as we head into 2015? Here's what Professor Meg Campbell, lead author of the study, had to say: 

So our moral for the season is monitor, monitor, monitor. For example, dieters need to pay close attention to calories in and out -- both aspects -- during this tempting time to keep from falling prey to the bias.”

Learn more.