Sep 12, 2013
Moreing by Leo Addison
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Moreing by Leo Addison
Phenomenon “Moreing”, based on having more and more things accumulated of the same type.
"Moreing"
Leo Addison invents a fictional trend called 'moreing', literally adding more of one object to the same object or space. Although intended as a commercial for Boost chocolate bars, the concept in itself extends beyond that. It's a hilariously genius video and art project, parodying common trends nowadays while also criticizing our over-consumerism. The mutant objects are also very visually striking. I wouldn't be surprised if some of them caught on.
The Art of Moreing by Leo Addison.