The story of Cloud Architecture's first POP-UP studio project at Old Spitalfields Market for the London Festival of Architecture 2014. The film features the team of seven designers:
Derek Ouyang, USA Sinan Mihelčič, Slovenia Klemen Kušar, Slovenia Domen Stražar, Slovenia Janž Omerzu, Slovenia Karolina Ostrowska, Poland Alice Eamsherangkoon, Thailand
As well as Eric Graham, Market Manager, Colin Rosie, Market Trader, and the Skidmore, Owings & Merrill London office.
Over the span of four weeks, the Cloud team engaged the local community in research and design to understand how the market should develop over the next twenty years. The end result was a presentation of their proposal to the new owners, Ashkenazy Acquisition Corporation.
From the filmmaker, Derek: This was a challenging film to make because I needed to compress four weeks of research and design content into a fifteen minute window. I chose to structure it as an augmentation of a recording of a live presentation at the SOM London office, and divide it into roughly three sections: Intro, Research, Design. The end result doesn't go too deeply into the design itself so for more of that detail please see the complementary slideshow presentation at slideshare.net/cloudarchitecture/popup-studio-at-old-spitalfields-market-lfa-2014
Music by Springwater. Download their Winter EP at springwater-wi.bandcamp.com/











