Live Project - Hetty’s Cake Packaging
The brief I decided to pick out of the six we were given was Hetty’s Cake Packaging.
This is because it was one of the briefs that stood out to me. I like the idea of a small business wanting to become something bigger. In the recording, the owner of Hetty’s, Eka stated that not only does she want an amazing packaging design for ‘Hetty’s mixed with love’, she also wants it to become international.
I have always wanted to try out packaging design, so this was an opportunity I just couldn’t turn down. It has been something I have been exploring a little bit within the summer brief we were given. Therefore, I will be taking this chance to learn a set of different skills and try new things.
For this brief I will need to create four beautiful food packaging designs for Hetty’s frozen cupcake mixture that Eka would be able to sell to supermarkets, such as the high-end quality retail, Waitrose. I will also need to come up with a product name for the frozen cupcake mixture and a tagline that needs to attract not only Waitrose product audience but also something that is authentic and would connect with the audience.
I plan to incorporate Eka’s African heritage as well as her love for Cath Kidston, something that would represent Eka and result into a bold and beautiful packaging.
