Last week I got an awesome opportunity to get a backstage tour of the Cirque show in Orlando. It was so cool and such a lesson on how important visual continuity for brand development. ______________________________________________ 3 Things I Was Reminded About Visual Branding at #LaNouba : 1. Visual Branding Allows You to Communicate Your Brand's Potential. 2. Visual Continuity Does Not Just Apply to Your Initial Project for That Brand.......It Applies to ALL Projects Under That Brand's Umbrella. 3. Make Your Promotion, Partnership & Visual Design Decisions From Your Core Brand Purpose. That Way Your Truth Will Always Be Reflected. ______________________________________________ #cirque #lizeverettstyle #visualbranding #branding #brandpurpose #lizeverettvisualbrandstrategist #visualbrandstrategy #visualbrandstrategist #brandstudy (at La Nouba by Cirque du Soleil)