#local web

[merasansar]

Local SEO for Locksmith & Home Service Business

In this digital age, all businesses need strong digital presence. You need to be on the Internet and in search results when people are looking for your services. Locksmiths and home service providers are no different.

If you operate a locksmith or contracting business, you need a robust SEO strategy. Without SEO and search rankings, your business will lose valuable customers. To add the the injury, your competitors will get the customers who could have been yours.

When you stay away from digital marketing or do not put adequate investment and efforts into improving your search rankings, you are actually hurting your business. Without free organic search traffic, your business is not going to grow at the pace it could. Maybe, it would even see a decline or decrease in profitability.

Your business needs SEO. For those who are digital savvy, SEO can be done yourself. Though SEO experts are able to call themselves masters after having worked for years. However, the basics of SEO are easy. As long as you can spend a few hours each day (or week), you could improve your website SEO. Most of the SEO work is manual and needs to be handled by someone with SEO knowledge and good content writing skills.

Should you take your website SEO yourself? It isn’t recommended.

First, SEO requires a lot of time. You can find experts to take care of SEO while you are free to take up paying jobs.

Second, where there is a lot of money in the business, you will find SEO to be competitive. More profitable a business, the higher competition from other SEOs. Unless you are in a low competition niche, you will find yourself competing with experts who have tools and a wealth of knowledge accumulated over years.

The locksmith industry is very  competitive. Your local business will need expert SEO strategies to actually rank and bring traffic to your website. When you work with consultants, web designers, and SEO strategists, the task becomes easier. Of course, you need to pay a good deal of money. Simply make yourself a note that you aren’t just wasting your money. You are actually building an online presence which keep making money for years.

The digital professionals of a good SEO agency continually monitor the locksmith industry  to stay  up with new trends, products, and issues that relate  to all or any  aspects of locksmith services. As SEO strategists, they analyze your website improve its SEO and enhance  it. With improved SEO, your website gets more traffic exposure, and encourage  potential customers  to go to  your website. The more website traffic you generate, the more new business you're  likely to earn. Our SEO strategies are tailored to your business’s specific services and products. SEO  may be a  highly technical service, that’s why good SEO agencies providing personalized care. Our digital professionals are accessible, flexible, and approachable.

Our expert digital marketing and SEO team works with both small  and big  locksmith companies and home improvement companies. We've  the knowledge, tools and resources to improve your SEO. We make your website successful and, ultimately, help your business

[itsredlime-blog]

Nettl of Newark and Redlime

Nettl of Newark and Redlime

http://www.redlime.co.uk/

Web, print and marketing studio in Newark offering creative design for print and online, responsive websites and refreshingly creative marketing solutions.

[1000waystousethelocalweb]

All posts have moved to 1000ways.org

So long tumblr, and thanks for all the posts.

All future posts will be at 1000ways.org

[1000waystousethelocalweb]

0238: /ask.history

AMA for places

Every since /history split off from /about, the heavy posters have been looking for a way to keep the quality high without putting people off.  The decided to create /ask.history and direct users in /history to put all their questions there.

How did they go about creating a new slash for the global community of history seekers to use?  It’s a two step process.  First, come to a consensus on a name and a way that the new slash will be used.  Second, type the name into a browser.  Localweb.is/history was born.

If you are reading interesting posts a /history and want to go deeper, just put your question into /ask.history and the knowledgeable folks around you who are maintaining /history will enlighten you.

We are building the local web and sharing a new way to use it each day

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Image via Hamster factor on Flickr

[1000waystousethelocalweb]

0237: /history

Travel back in time, no Delorian needed

The slash /about started as an experiment to provide info about certain locations.  Many people wanted to use it for mostly historical facts, but soon those folks were overwhelmed with the creativity and uses for /about, so the historians broke off and started their own /history.

Many historical landmarks have some sort of plaque that has been there for decades.  Thanks to /history, there also have additional historical info and even photos which you can access just being standing near the landmark and checking localweb.is/history.

The main participates of “slash history” are quicker to moderate out wasteful posts and encourage other users to ask their questions on /ask.history instead.  Now most landmarks have a digital placeholder on the local web that is filled with historical photos, facts, and stories.

This isn’t limited to popular landmarks either.  Placing a weather resistant sign or plaque on land mark is expensive.  Posting on /history is free and quick.  So many places that don’t make it into the textbooks have posts in /history.  Bridges, farm houses, grave yards, are some places that now have more context, if you have your phone and an internet connection.

We are building the local web and sharing a new way to use it each day

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Image via Bill Badzo on Flickr

[1000waystousethelocalweb]

0236 /about

And about page, for where you are standing

People are accustomed to clicking that ‘about’ link to find out more about a website or an organization.  But what if you could do that out in the real world.

/about or “slash about” is a convention that local web users have created and adhere to.  If you are in an interesting place and you know something about it, just post that info to localweb.is/about.

The Childs Restaurant is an interesting part of Coney Islands history, but it doesn’t have a website.  But it does have several posts on /about both from knowledgeable experts and also interested passersby.  How to read about the Childs Restaurant on /about?  The first thing you need to do is go there.  Most people filter /about with a 300 feet radius so you have to be pretty close to see what people have posted.

“slash about” isn’t always perfect.  It’s like a decentralized location based wikipedia where anyone can contribute so as you would expect, you get all sorts of info from all sorts of people.  But at the very least, it provides an interesting narrative to the world around you.

We are building the local web and sharing a new way to use it each day

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Image via Bill Badzo on Flickr

[1000waystousethelocalweb]

0235: /trailercakes

Social media marketing that is actually... social...

This account is fictional. The local web is not affiliated with Trailercakes.  The local web isn’t available yet, these are just examples of what could happen.

Trailercakes is a bakery in Dallas that serves up delicious cup cakes each day.  Heather who runs the place engages in all forms of local marketing platforms like Yelp, Facebook, Google Adwords, and Instagram.  It’s a lot to manage, especially for some one whos core competency is baking awesome cupcakes.

Recently, instead of trying to make sense of her various analytics dashboards, she decides to make a presence on the local web.  

She startups up /trailercakes by simply going to localweb.is/trailercakes and posts a few pictures of her baked goods.  Then she posts pictures of her daily specials every day to /trailercakes.  She puts a sign in her store that customers can interact with her on the /trailercakes ‘slash’ and some do, asking questions or posting their own selfies with her delicious cupcakes.

What does this all mean?  Well, by being active in /trailercakes and responding to customers it causes her ‘slash’ /trailercakes to rise to the top of the front page of the local web.  It doesn’t mean she has a worldwide audience, or even a city wide audience, but it does mean that those who are browsing the local web within a 10 minute walk can see this activity and wonder whats going on.

Fortunately, the people who can see this activity are also the most likely to be her customers and regulars.  Yelp is great for figuring out good places when you first move someplace or when you have a specific need, like searching for a bakery.  But the local web offers a bit more serendipity.  You may live near Trailercakes but not even know its there, until it’s ‘slash’ starts surfacing while browsing the local web.  You may choose to ‘hold’ the slash for a few weeks, just seeing what goes on there, and when you are ready, going into the store at that point makes you already feel like a regular.

For Heather it works out great because what matters on the local web is activity and simply be being social with her customers and fans, she is promoting her business.  There is no need to optimize local SEO keywords for the odd person googling “cupcakes Dallas”.  There is no need to pay Facebook to reach the people who have already ‘liked’ your establishment.  The local web just amplifying Trailercakes already warm and inviting presence.  The local web was built for local businesses.

We are building the local web and sharing a new way to use it each day

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Image via Claire K on Flickr

[1000waystousethelocalweb]

0234: /bus.stop

We, the people, of this bus stop...

Ah the many things to do while waiting for the bus.  There is 1, using your phone. 2, using your phone. 3, staring blankly out into space, and 4, using your phone.

Waiting at the bus stop is a daily activity that millions of Americans partake in every day.  Often, in silence, on their phones.  Even if there is other people waiting with you, its a pretty anti-social affair.  

But it doesn’t have to be.  Using the local web, you can communicate with your fellow bus stop brothers and sisters.  When you get to a bus stop just pop on localweb.is/bus.stop and set your filter to 100 meters.  You will see messages people have posted, to that very bus stop and its dwellers.  It could act as a digital bulletin board, or just a place to drop some bus stop wisdom, or bus stop jokes.

You probably know about /bus.stop because some one put up a local web sticker with the localweb.is/bus.stop URL on it.  That’s really all it takes to visit or create a slash.  Each bust stop is different, and savvy bus riders follow the /bus.stop slash on their mobile location group, which means that as they are riding the bus, from stop to stop, they can briefly see all the /bus.stop messages people have left, before the bus starts to drive away to the next stop.  

Yeah, the content at various /bus.stop slashes isn’t Tolstoy, but it isn’t “The 13 Best ClickBait BuzzFeeds of 2016 You Can’t Miss” either.  It’s local content, written by locals.  It’s content from your fellow bus riders.  It’s just one of the many stories that are told in your city using the local web.

Pro tip: The Number 55 Admiral bus line in Providence has a rider that writes a poem each day, and drops a single line at each /bus.stop.  In order to read it, you have to be going inbound and following on a mobile location group.  If you are riding the bust outbound, the poem is backwards. but still cool.

We are building the local web and sharing a new way to use it each day

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Image via Rene McGurk on Flickr