My approach to the creation of a matrical identity* is based on a desire to experience the sensual pleasure of performance, and also the sheer necessity of constructed personas to exist in the matrix as a human — an expression of pure Source is beyond the comprehension of most, ie. it sets you up for the pain of being misunderstood profoundly, at all times. Might as well create a totem which represents— in the form of short-hand psychological constructs and aesthetic symbology via self adornment—a simulation of your identity in order to be comprehended through a structured narrative. Choosing to work within the limitations of the looking glass self paradigm and the dour psycho-social reality of constant subconscious categorization of one another by visual type and brand informed by entertainment media (which is to be expected, from the Other, of course) while, paradoxically, challenging these same ingrained weaknesses when they appear in the Self. The experience of personal branding is really strange and beautiful when you approach it as a performance that fulfills a dharmic function, while simultaneously endeavoring to cleave away the attachments to glamour, status and aesthetic harmony which typically accompany it (which is a really important part of it; of what I like to think of as the “New Paradigm cultural creator”. Without this step hedonism and beauty feels empty and superficial). At the same time, I have been further anchoring the part of the being that is connected to the pure noumenal source. Neutral and beyond any cultural associations. Gradually advancing this ongoing process of henosis. The combination of progressing in these seemingly contradictory directions feels like stretching my two ends very far in opposite directions, until they meet and form a circle. I’ve begun to believe that in this world authenticity can only be fulfilled through artifice.
*the personal brand, the body that traverses the matrix
