yes, yet another swimwear/beachside-y range. shut up. we're at são paulo fashion week. but what causes opt to stick around for another look, as opposed to slamming the computer shut and trolling through a field instead? well, in the case of movimento's spring 2012 range, i was drawn to the bright colours and artful patterns employed--rather than trying to reinvent the swimsuit, it seemed, these kids were just confident they knew how to make one look good.
inspired by artworks, painting, and, as ffw nicely describes, (trans.) "(t)he movement of color," the range featured heavily prints created by pernambuco artist jorge barbosa specifically for the label (many of which were actually handpainted on the individual pieces; i wonder that it's perhaps counter-intuitive to the whole 'swimwear' thing as well, but, yannow, art showing and all). references were generally optimistic, sunny subjects like flowers, nature, plaids, and the like.
the colour palette for the range, then, too, was quite cheerful, with shades of bright white, coral, red, pale blue, black, orange, neon mint, lemon, and hot pink. fabrics were on the experimental side, with high-elasticity, technologically-savvy fabrics combined with organic options. meanwhile, ruffles, belts, beads, high-cuts, and cut-outs were employed to add interest to the pieces, with bikinis and sexy options rather strong in a range which took such demure, sweet prints as a starting point.
while ffw's review argues that there was entirely too much swimwear, portais da moda enthused over the cover-up type pieces, calling out hot pants, "silky dresses and blouses, high-waisted shorts", lean cigarette trousers, and cropped blouses as some of the other charming options. indeed, i agreed that the accessories went a little strong, and that there were just too many bikinis (how many does a girl really need?) without enough more conservative options, but it was hard not to enjoy the summery outlook and captivating prints. would that they had more cuts to enliven those images.
(see the full show video here)