On April 22, #LouisVuitton named #BTS as its newest House Ambassadors. The French luxury house announced in a statement: "BTS for Louis Vuitton. Joining as new House Ambassadors, the world-renowned Pop Icons are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook." The news were to be expected, as in previous months small hints announced such collaboration, such as the unboxing video of the stellar invitation made to the group to watch the presentation of #LVMenF21 show which went viral on the luxury brand's social media channels. In March, the septet attended the Grammy Awards wearing looks from Louis Vuitton's F/W 2021 menswear collection. BTS is undoubtedly known not only for its musical appeal, but also for the positive impact it has on its fans. Likewise, it is well known that the boyband is careful when choosing their collaborations, drawing attention to this collaboration that possibly could go beyond the lucrative aspect. #LouisVuitton #BTS #RM #Jin #SUGA #jhope #Jimin #V #JungKook https://www.instagram.com/p/COHv7-sgJFr/?igshid=1sei8vc1jhh0j
