What are magalogues? I think it's fair to say that they're are a "revamped" version of catalogues, but with a magazine element. Basically, it's a combination of a magazine and a catalogue that brands create in order to create brand loyalty, inform and persuade people to buy the brand's products without them realising it.
Some brands that do this that I've seen are: M&S, Next, Office, Boots, Superdrug, etc.
I think this would be a very good idea for my final major project, because I could inform people about latest lingerie trends via a lingerie magazine (which doesn't exist in Argentina) as well as exposing my business and creating brand awareness/loyalty and increasing chances of selling. I think this would be a great idea since I've been thinking of creating a magazine, but a whole magazine would take a very long time, but creating a "magalogue" would allow me to focus on this as well as the rest of my project.
I would probably include a couple of features on lingerie trends, the brands that I'll be selling in my shop, a couple of photoshoots and then pages "selling" the look of the images, just like a catalogue.












