Feb 24, 2015
Mark Tacchi, former NeXT employee, on "simplicity"
The first demo I had to present to Steve taught me more about developing products in five minutes that most learn in five years. He didn’t ask questions, no pre-brief, no manual… nothing. He just went up to our work station and began using the product. If it wasn’t simple and intuitive enough for Steve to figure it out without asking any questions, it usually was rejected.