Bandai America’s Tamagotchi On Marketing Plans
We are now less than two weeks from the official Tamagotchi On launch in the United States and Canada! Yes, we know that Canadian fans have already gotten their hands on the device from EBGames a bit earlier, and they deserve it!
We are all about the success of this device, as it’s the very first english color Tamagotchi to be released outside of Japan. So we asked Bandai America, what are the marketing plans for this device?, and they gave us some great information.
It’s important to note that the very first marketing stunt was announcing the device at the 2019 Clamour Summit in Palm Springs. There was a Tamagotchi On booth which allowed creators to take awesome photo opportunities, and even get their hands on the device right months before its release.
Bandai America will be attending ANOTHER press event at the end of July, right around the Tamagotchi On release date. There is no further information about this event, but you know we’ll get the info and pics as per usual.
Commercials! Yes, as you know Bandai America will be releasing not one, but two commercials that will hit your television screen this Fall. This should really help get the world out there that Tamagotchi On is the next generation of Tamagotchi.
Bandai America is also working on partnering with retailers for their support on undisclosed projects, we have the information on that coming soon; and you’re going to like it. Theres also a social media campaign Bandai America has launched for the Tamagotchi On which consists of advertisements on social media platforms, and of course Tamagotchi On posts on their social media platforms.
Bandai America is dedicated to the success of the Tamagotchi brand outside of Japan, and it’s great to see. This is by far one of the most aggressive marketing plans we’ve seen for the brand in quite some time. We cannot wait to see all these plans unfold which hopefully results in strong brand recognition and therefore a larger Tamagotchi community!


















