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NDP Outgoing Member of the Legislative Assembly - Surrey-Green Timbers Sue Hammell and Delta North NDP Candidate Ravi Kahlon .

Media Relations

Something I have learned from this class is the need to always be meticulous in how you articulate yourself to get the message across to the audience. The course has proved handy especially as I embark on working with the communications team for British Columbia’s opposition New Democrats during this campaign.

Simple things as a proper media list on Twitter, to networking after the creation of the list, have become a critical tool for me as I learn about the Canadian political communications mechanics. This theory of connecting with the media by starting off with a media list is something also back up by LinkedIn PR professionals who state that media acts as an intermediary between an organization and it's target audience in creating awareness for the organization with an ability to create a positive impact for the chosen audience. In this way, organizations build public support, as they can reach out to their audience.

This brings me to the most vital part of this class, which in my opinion is crisis management. As I write this United Airlines just got hit with a backlash for a leggings controversy, according to Business Insider United Airlines refused to let two women board a flight on Sunday because they were wearing leggings, and people on Twitter are outraged. The gate agent on Flight 215 from Denver to Minneapolis initially refused to let three women in leggings on the plane. One of them, a 10-year-old girl, was reportedly allowed to board after putting on a dress over the leggings. The public relations department currently instead of killing the story by saying they will look at the issue, they came out throwing the rulebook on Twitter, and the criticism has just become the leading trending story.

One thing I have learned from this class is that perception is everything when it comes to public relations.

Reference

Race For Excellence (2015). Importance of Media Relations for PR Professionals. Retrieved 26 March 2017, from https://www.linkedin.com/pulse/importance-media-relations-pr-professionals-pr-professionals

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