#meat pack

[airyhfjones]

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[bewchanaphat]

Painting of a meat pack 🐄

[scottebales]

Mobile Campaign Madness: Hijack Customers

Mobile Campaign Madness: Hijack Customers

[youtube=http://www.youtube.com/watch?v=SkGaFRwIs7c&w=853&h=480]

One of my recent favourite uses of mobile for an outlandish campaignhas to be Meat Pack, the trendiest shoe store in Guatemala. It’s a brand known for its edgy, irreverent style and a store known for its special discounts in limited-edition kicks, including brands like Adidas, Nike, Puma and Supra. Meat Pack opened its doors three…

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[zoeleighmartin-blog]

The reason I've chosen to write about this campaign is because it's aimed at the same target market. Meat Pack, a trendy shoe store in Guatamala launched a campaign by Saatchi & Saatchi, where if a customer with the app walked into a competitors store, a discount would be sent to their phone which would trigger a 100 second countdown, in which they'd have to run back to Meat pack to obtain their discount.

I love the graphics for this campaign, they're trendy, eye catching, hitting the right target market, and they are literally making their customers RUN to buy their products, and driving them away from their competitors. I think graphics wise this is an inspiration, I love the colour scheme and I think it suits our target market.

[dolithiiel]

I think the crowning achievement of my life was when I hit 80,000 on the meat pack level of the Techno Kitten Adventure.

[iamtylerscott]

Meat Pack has done an exciting and fun promotion called Hijack. Here is a bit of follow up.

[efeonceagency]

Cómo robar clientes instantáneamente

Meat Pack es una zapatería de Guatemala que está innovando constantemente.

Imagínense la cara de un empleado cuando vea a un consumidor irse corriendo a la tienda del frente para comprar el mismo producto que, minutos antes, hubiese podido venderle.

Una aplicación para teléfonos móviles y tabletas se convirtió en el dolor de cabeza de los encargados de las zapaterías aledañas a Meat Pack, pues dependiendo de cuan cerca estuviesen de la misma, obtenían fantásticos descuentos.

Los consumidores tenían exactamente 1:40 minutos para llegar a las puertas del comercio (el mismo tiempo que lleva ir de 100 a 0%), y dependiendo de cuánto tardasen, obtenían la rebaja.

[dis-ruptors]

Meat Pack Hijack 

Hijack, an enhancement for the official Meat Pack app used by our costumers. Using GPS tracking technology, Hijack was able to recognise our sneakerheads entering the official store of one of the brands sold at Meat Pack and triggered a special notice with a promotion that gave you the chance to earn your discount. How? The discount would start at 99% and it would decrease by a percentage with each second that went by. The countdown discount made people want to hurry towards the Meat Pack store, making the countdown stop. Those who reached the stores faster, got better discounts.