#media communication programs

[prajvalrajeshirke-blog]

Subjects that are part of media programs in India

The terms media and communications are widely used today and can even be misused in situations. Ideally, the term media is the plural of medium which refers to the multiple platforms of outlets. It can also be used interchangeably with news media and other forms of entertainment media along with corporate ideas and propaganda. Modern media comes in different forms including print, television, digital, etc. and consists of content and a device through which the content is delivered to the reader or viewer. Many institutions have media programs that train aspirants in the field of their interest.

Some of the subjects offered under media communications programs in most universities are:

-    Print The ‘old-fashioned’ form of media our parents grew up with is still here to stay. It has diversified over the years and spread to desktops, e-readers and publication services. More recently with book readers that sore millions of books, print media seems to be back with a bang and requires more graduates from media programs, as the field is flourishing digitally.

-    Television This form of media has been entertaining households for over fifty years. From having only one channel to watch to more than 500 to pick from today, the field is growing vastly and will continue to do so as. Media and communication programs focus on training aspirants to improve the television industry.

-    Public Relations There is fierce competition in the world of business, and there are people responsible to help win new customers over while retaining the old ones at the same time and maintain a positive public image. Public relation is a kind of media program which helps create and maintain a good reputation in the media and its customers by communicating on behalf of the brand and presenting their products and services in a good light. Communication programs train aspirants to use a range of tools and techniques to boost their client's public image and form a relationship with their target audience.

-    Advertising Media programs also ensure the advertising industry has a constant influx of fresh ideas through its graduates. Today, every form is media is used to communicate advertisements. Be it newspapers and magazines or radio and tv.

-    Marketing Communication programs also offer marketing courses that enable companies to present themselves to their target audience with the use of design, endorsements and slogans. It is a measure every company takes to gain customers and maintain them. The goal of marketing is to make sure the company's product and service matches the people who need and want it, in turn profiting the company.

[prajvalrajeshirke-blog]

Myths associated with media students and professionals

There are myths about every industry and occupation in the world that people must deal with. “Models never eat”, “lawyers are always arguing” and “doctors diagnose everybody” are the general belief about those particular positions. Similarly, those who pursue media programs also have to deal with some outrageous myths surrounding their occupation. Students and aspirants need to cope with the fact that they are probably going to be teased with these clichés based on their career choices. While some myths could have a hint of truth in them, most of them are false.

Here are some of the myths students from the media communication programs will hear:

-    Media students want to be famous Just because graduates from media programs could get the opportunity to work at outlets like radio, tv and film and could get recognised, it might not be their main aim for pursuing this education.

-    Media students are gossips This is one of the most popular myths about students and graduates from media and communication programs. Just because media could deal with the outlet of information like newspapers and broadcast communication, does not mean every piece of information is gossip. Most media students study media ethics as part of their coursework where they are taught about setting boundaries in their career, making this myth a utterly false one.

-    Media students are bad in maths Media programs are nothing like those offered in commerce and science streams that deal with numbers and figures and equations, but they do have entrance exams that have logical reasoning and basic maths. Also, to be part of the communications program, all students would have participated in some kind of test. There is also an entire stream of financial journalism which deals with everything in mathematics, therefore proving this idea also as false.

-    Media students are opportunists This is one of the silliest myths about graduates from media communication programs, because which person is not an opportunist? Jealousy, competition and envy are part of every career and not exclusive to the media industry only. This myth could be true, but that varies on the person and does not depend on the field.

-    Media students are alcoholics The cliché began back in the days when writers, filmmakers, directors, etc. indulged in alcohol as a form of ‘inspiration’ and has carried on ever since. This myth might have been true in the past, but does not hold any evidence today as a student from any career has the chance of turning into an alcoholic. He or she need not belong to a media program today.