Sep 28, 2012
How Much More Effective Are Online Video Ads than Standard Banners?
A: 27x more effective
In a research recently relased by MediaMind.com, it found that "the click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads...In an analysis of over 3 billion ad impressions globally over the first six months of 2012, the MediaMind study, shows an increase in consumer attention to online video in ads."
People love them some online video ads.
Thanks to @TomKohn for sharing this article with us.