SEO Strategies to follow in 2014
After facing so many Google updates, SEO is now limited to Social Media, Content Marketing and technical fitness of websites. First I’ll discuss about the technical SEO. If your website have the simple navigation, using the simple queries to reduce the load time, best possible uses of CSS and have the meta tags for human you are almost done with the on page. Once you finished with the on page improvements you could now able to create your promotional strategies. Before Google penguin updates People consider building backlinks through directories or article submission or through blog commenting and they were getting the ranking. But these tactics doesn’t work for now. If you don’t want to be panelized in search engines you should be careful about the promotions you are doing. What I recommend is to forget about the search engines and care your visitors. You need to interact with your visitors through social media in return you will get the favor of your visitors as social signals. Search Engines would consider social signals as the relevancy so it might helps you achieving the good ranking. How to Do Content Marketing in 2014-
I believe that just writing any piece of content and sharing it, is not the content marketing. Content marketing is all about caring your customers’ emotions and addressing about their problems via content (or blog). But to do that we need to analyze our customer better, we need to peer into the mind of the customer to know what they are struggling with? What they want to know? What their queries are? Remember no one is going to read all the stuffs you are writing, people select some specific information they wanted to know. And it’s never an easy task to predict the customer. Here I’m mentioning some points which you could consider in your analysis. 1 – Use Google trends to know what the trending topic is. I always recommend being with the trends. 2 – Conduct the emotion analysis. It will tell about the topics which is getting the best attention on social media. You could use EaseSocial tool for that. 3 - Analyze your market issues to know what your customers might be facing? 4- Consider the controversial issues. If you can give a contrary hook to any issue you should go for that but you must be clear with your approach. Once you analyzed the market as well as some other basic factors, you are now able to create a good quality content. Always remember there are many type of engagement your content may have but you must make it vertical to extract the maximum benefit of your content. 3 Simple Steps to Drive Traffic from Social Media: Social Media is the best way to drive traffic and acquire new customers. It is necessary to connect with the customers on social media in 2014. If you want to leverage the full potential of your blog post which you have just written after the analysis, you should focus on these points- 1 – Join some relevant communities on Google+ and address the community with your findings. Some communities have millions of members so if your post is useful and informative you can not only get traffic to your website but also you could find the new customers. 2 – If you have taken any idea regarding your content from any well known influencer, tell the on twitter by @username. I have seen many time when they like your blog post they share it among their followers. You could get some extra traffic. 3 - You can ask suggestion from the influencers in LinkedIn groups. You just need to post your article in the discussing and could ask if they have any suggestions?
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