"Sweden wants to be the usual Sweden", this is the exact reason I'm not excited anymore about Melodifestivalen. They'll never allow any song in Swedish, or a fun, less "serious" song, or basically any kind of alternative entry to win. It seems that Sweden wants to be represented by safe, radio-friendly English songs-this is their brand, the image they want to present in Europe and they are determined to stick to it and never take any risks. It's all so boring and formulaic.
Yes but we have to admit that they’ve tried a slightly different move with their last two entries (Lundvik and Mamas), giving space to soul and black music, right? But this year they’ll probably go back to their usual pop, yes.














