#meme theivery

[gothgamerpup]

I should of been born a spotted hyena

[from-skin-to-screen-blog]

Meme Thievery Goes Corporate

The newest strategy for marketing to young people is stealing their jokes.

In this article, Amanda Mull sheds light on meme exploitation, examining its issues through the lens of corporate marketing. The article takes a look at the online marketing practices of brands like Drunk Elephant and Not Pot. It discusses numerous meme-entric marketing practices that I encounter on a daily basis while scrolling through social media. I am interested in the topic of “meme thievery” because it novelly (and appropriately) treats memes as an art form of sorts - as comedic pieces made by creators who deserve to be credited.

Mull, Amanda. “Why Brands Steal Viral Jokes and Memes.” The Atlantic, The Atlantic, 6 Dec. 2019, www.theatlantic.com/health/archive/2019/12/why-brands-steal-viral-jokes-and-memes/603169/.