Delighting Your Users
It’s as important in the real world as it is on the web, adding that little extra something that takes your product from good to great. On a recent trip to the UrbanSpace Meatpacking market, we found a food truck tucked in the back corner called Wafles & Dinges. Based on the name, it’s pretty easy to guess what they sell: waffles!
The girl preparing the waffle for us asked if we’d be sharing, when we said yes, she was quick to point out the message on the side that you see below:
Studies have shown* that altruistic attitudes might shift dramatically when wafeling. Check your wafel-o-meter prior to sharing to avoid serious side effects.
*Study conducted by Belgian Ministry of Culinary Affairs, Department of Wafels.
plenty left to share... think twice before sharing... forget about sharing at this point
They could have just packaged the waffle in a regular old white box, but they chose to enhance the dining adventure with playful messaging.
So many web designs fall flat because they are the white box, they’re exactly what you expect. When you give your users something additional, something playful or useful, it makes them want to share the experience and talk about it with their friends. This is certainly something to consider when starting your next project.