Vintage mineral water poster floated on a white mat with spacers and conservation glass. Artist info: Lora Lamm, Tutti in acqua – la Rinascente, 1956, Museum für Gestaltung Zürich, Plakatsammlung, © bei der Gestalterin | grafik.net: Despite being one of a number of Swiss designers who emigrated to Italy after the Second World War, Lora Lamm remains relatively unknown compared to her fellow Swiss emigrés such as Walter Ballmer, Carlo Vivarelli and Max Huber. Zurich's Museum für Gestaltung sets out to change that this summer, with a new exhibition of Lamm's exuberant work for clients such as Pirelli and department store La Rinascente, for whom she worked extensively in the 1950s and 60s. Lamm studied at the Kunstgewerberschule, Zurich and moved to Milan in 1953, originally working for Studio Boggeri before joining La Rinascente in 1954, where Huber later joined her. As the store began to market specifically to women customers, Lamm was enlisted as a consultant to create campaigns for everything from hot water bottles to scooters. She went on to forge a successful career as an art director, eventually returning to Zurich in 1963. While Lamm might not be as high profile as some of her male counterparts, this exhibition might just kickstart a new generation of designers to discover her playful and accomplished work for themselves. #memphisdecorator #loralamm #tuttiinacqua #larinescente #1956 #memphis #memphisdesigner #memphisinteriordesign #nashville #nashvilledesigner #nashvilleinteriors #internationaldesign #customframing #floatart #vintageposters #vintage #vintageart (at Frame Corner, Inc.)