May 5, 2015
Menu Writing Lesson 2 : Internal Menu Marketing
In our Menu Writing series, we look at Internal Menu Marketing and how to make your team your best sales ambassadors
Restaurants and hotels spend huge amounts of money on marketing through expensive advertising and PR-led campaigns. Hoteliers/restaurateurs devote time and effort to training the kitchen and service teams, however typically they pay little attention that their non F&B teams which play a vital marketing role in their business. In this article by John Wood, we look at the importance of internal…
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