Halfway to my Master’s
Well here we are, six months into my master’s degree program and we just finished Marketing class.
I have been doing Marketing for “a few years” so this class was not that difficult for me; however, there were still things I needed to learn.
My original goal for this class in reflected in the image below. And I was successful in learning what I set out to learn.
Even though I have been doing marketing for a few years, I needed to learn how to come up with a documented marketing plan. You see, I am easily able to figure things like this out “in my head” and since I was the only one doing the marketing for my company, I really didn’t need to know how to document and actual marketing plan. Now I know how and I am looking forward to putting it into action within my business plan.
For me Marketing is all about “attracting attention” and often that is almost impossible without the content to back it up. Images, text, video . . . all of that is essential in marketing a transmedia company and the products it releases and without “quality content”, investing in marketing efforts could be a wasted expense.
Twitter, Facebook, YouTube, Instagram, and other social media sites are a key element in marketing today. With millions of potential customers on each platform it should seem like it would be a given to include social media in a digital marketing plan, but we must not forget traditional marketing opportunities like billboards, face-face meet & greets, newsletters, and media advertising.
The only way to ensure that we take every opportunity to reach as many people in our target market, is to use an integrated marketing campaign; which I have been doing with Midian Entertainment and the BREED since we started.
I enjoyed the class and learned a lot but I’m most anxious to get to my Advanced Entertainment Law class, so until next month it’s back to research and development!