Speaking at MIPCOM
On 4th of October I was a guest speaker at the "DISRUPTIVE MEDIA MEET TODAY’S GAME CHANGERS" session on the MIPCOM fair in Cannes.
Together with colleagues of the industry we talked about the latest technology driven products/services with the power to transform consumer behaviour and the potential to disrupt the TV business as we know it today. I presented our tapp solution as the answer the to "second screen"-future that awaits all broadcasters. What if you could interact with your audience from anywhere using any device at any time? “Lots of people talk about social TV, and the only two words they use are Facebook and Twitter… They are not about interactions, they are about conversations.” Our platform aims to change this by bringing the classical interactive features (votes, quizzes, polls, ...) into the Social TV space. It's time for the broadcasters to take hold off their audience again and bring them back on their platform. During the last 50 years everything has evolved away from linear TV. The Remote control, VCR's, VOD, IPTV, ... they were all tools that made it possible for the viewer to create his own EPG and eventually "cut the cord". Social TV is bringing linear viewing back. If you want to be social and talk about shows ... you have to be watching them as you're doing it ... so linear is becoming more and more important ! But at the moment Social TV is all about using Facebook and twitter. It's about having conversations between the viewers and some conversation between the viewers and the broadcaster. Social TV should be more than that. It should also be about interactions. Interaction with your audience : organizing polls. quizzes, group chats, ... Broadcasters should interact with their audience. By interacting they can learn a lot about what the viewer want's, what's they're interested in, ... Broadcaster should start developing their own platforms or they will lose their viewers to third party platforms that they have no control over. PS : Getting live twitter feedback from the audience during the presentation was kinda daunting though :-) Here's a link to the Live Blog from MIPCOM Here's some screenshots from the session :
and some links to the session on the MIPCOM website :
Session details at MIPCOM 2011
My profile at MIPCOM 2011