Push Notification - Power Weapon For Mobile Marketers
Growing world of smartphones is pushing mobile developers and innovators look for smart ways to reach customers and stay in contact with customers 24*7. Brands and business owners especially retailers are launching user friendly mobile apps and are introducing amazing features which keeps the users updated with latest updates and offers about the products.
Push Notification, is a feature which gives latest updates about the mobile app to the user. A mobile app developer can send push notification to the user about latest offers or updates available. A mobile user can check notification even without opening the app.
To receive push notification, a user has to install the app and opt for push notification. If you don’t want to receive these notification, you can opt out ant any point of time.
Push notifications can be customized depending upon the nature of the app user and what information is required to be sent to the user. Customers can be categorized as per the locations, products they have shortlisted to purchase or added to shop list.
As per survey done by responsys , 68% customers opt to receive push notifications. At present it is used mostly for mobile devices such as smartphones and tablets. Now developers are testing this feature for desktops. Push notification is available on safari browser with Apple OS X Mavericks. Chrome and Firefox are on the track to follow this.
How brands are using Push Notifications to connect with customers:
Priceline, a travel service provider in collaboration with GM motors has placed their app on navigation screens of Chevrolet vehicles. This allows the users to book a hotel, flight, travel packages and offers while on road. App company gets sale and customer data, which is used for future communication and interacting with customers.
Retailer brands, specially fashion brands and ecommerce stores are making best use of mobile notifications and push notification. “Target” retailer brand allows customers to manage their shopping list via application. Companies are working to improve in-store experience for the customers. iBeacons setup in retail stores allows a customer with ios 7 powered iPhone receive notification about products and offers while checking products in retail store stands. Reach for this feature is around 2 inches. These apps are helping brands build data about user experience within the store, this helping them interact with customers effective in future.
In Airlines sector, Japan Airlines and Virgin Airlines are using best use of mobile apps. Virgin airlines reply personally to the people traveling in virgin flights. Japan airlines has been adjudged the best brand on facebook in Japan, after they launched 10 interconnected applications which helped them reach their customers. This helped japanese airlines build the fan base on Facebook and inturn build customer base.
Mobile Ad Exchanges influencing the Advertisement Industry:
As per the surveys done in different markets, mobile users are very loyal to their favorite brands and app deletion rate is very low. 85% smartphone users hardly deletes a mobile app. Have you heard about ( IDFA ), Apple’s identifier for advertisers.? It allows to find and target individual users in Apple’s network through app mobile advertising. Most of the top mobile ad exchanges are using IDFA’s data to target and reach potential customers.
For marketer and promoters it is very important to send only notification which are important for customers in some way. Also frequency of push notification matter a lot. Sending notifications frequently can be annoying for many users. So what are you waiting for. Build your app and start promoting apps with push notifications.