#mobile startup

[tech-blogging]

Mobile App Business Plan: To Write or Not to Write, and How?— ITRex

A great mobile app idea may need a great mobile app business plan for your startup to get traction. Discover tips, insights and best practices for preparing one, and turn your startup idea into a successful business.

[sudeepbatnagar]

Best Steps to raise fund for your app business startup

There are many app development companies in the market, with new ones springing up everyday. Most of these are app business startups raise capital that helps them to build features for their apps faster, have a greater budget for marketing,  idea testing and determine the product to market fit, mostly by raising outside funding in order to be successful. If you are looking to raise funds for your app business startup, consider the following steps before you begin:

Perfect Your Pitch:

It is important for the app business startup founders/owners to be able to describe their idea in the clearest manner in the shortest time possible. It basically involves convincing your potential investors why they absolutely must invest their capital in your idea in two-five minutes and how it will benefit them. Practicing you pitch will also help you in other areas such as writing emails, how you stand apart from competitors, and so on.

Branding

Branding is crucial to survive in today’s competitive market. It is important for you to have an actual domain name or at least a placeholder landing page, a logo, etc. that will help investors to take you more seriously, make you look more legitimate and create your business cards and other marketing collateral.

Understand Investment Basics Thoroughly

It is important to have some basic knowledge about investment, investment stages, raising money and the kind of capital you need, and running an app business startup. Most startups target a seed or pre-seed round, utilizing a seed stage investment wherein the company is in the pre-revenue portion of its existence and probably doesn't have an app.

Approach Seed Stage Investors Who Are Interested in Mobile

Approach investors who are interested in being involved with your app business startup, in the early stages of its existence. These investors can be anyone from angel investors, early stage VC funds to friends and family. Ask to be introduced to your potential investor so that you can initiate a conversation about your app mobile startup. Alternatively, send a cold email which should be concise, contain a version of your elevator pitch (no more than 2-3 sentences) and why you're reaching out to them and will have to be sent to a generic email id. Read More...

[studioakko]

IW2012 Panel: Akko, GroupMe, Etsy & Stamped

Ron Goldin from Studio Akko shared a stage with product leaders from 3 New York based startups during NYC’s Internet Week to talk about how great design happens amidst the chaos of startup culture.

Design & the Mobile Startup: NYC Edition, got chosen as one of 7 out of 250+ submissions for Internet Week 2012′s “Make The Stage” and features words of wisdom from Leland Rechis, head of Product at Etsy, Steve Martocci, co-founder of GroupMe, and Bart Stein, co-founder of Stamped. The 40 minute panel touches upon design vision, roles & process, branding, getting user feedback and the nuances of mobile design with an emphasis on the social aspects of creating a product in the context of New York City.

Check out the stream: http://new.livestream.com/iwny/wednesdaystage2

Also check out the stream of the SXSW Edition featuring Foursquare, Foodspotting and Instagram: http://www.studioakko.com/design-and-the-mobile-startup/

[studioakko]

SXSW Video: Design And The Mobile Startup

On March 11th 2012 at SXSW,  Studio Akko founder Ron Goldin coordinated and led a panel discussion with several influential leaders from successful start-ups.

The panel included Foursquare’s Head of Product Alex Rainert, Foodspotting co-founder/CEO Alexa Andrzejewski, and Instagram co-founder Mike Krieger who spoke of how great mobile design experiences begin and evolve. They covered an overview of vision, the designer’s role, multidisciplinary collaboration, alternatives to user research, the nuances of mobile interface design, and the challenges of scaling a mobile product.

Presenting to a room packed to its 350 person capacity, a further couple of hundred attendees (including many friends!) unfortunately were turned away, showing the relevance of both the content and panel members to the SXSW community. A huge thanks to Morgan Holzer (@msh) who provided a video of the entire discussion for those who couldn’t attend.

Following the success of this topical discussion, Studio Akko will be looking at other forums to present this format with a fresh lineup of engaging panelists.

Original panel description: http://schedule.sxsw.com/2012/events/event_IAP11295

Accompanying slides: http://akko.co/mobiledsgn

What people said: https://twitter.com/#!/search/%23mobiledsgn

[si110-003]

Media coverage of the mobile market has not been without fault. Even tech media has been guilty of biased coverage of the seemingly "shiny" and "new" moneymaker that is the mobile industry. Many articles covering mobile startups portray the industry in a positive light where one can simply create or join a startup and become the next Mark Zuckerberg or develop the next Angry Birds app. However, one should be wary at this point in the game.

-Michael Manzano (mikemanz)

[jasonsrambles]

(Size of the mobile market from the  Microsoft Tag infographic)

We've all heard the numbers. More than half of the mobile phones in the U.S. today are smartphones. And according to a recent MIT study, tablets have already penetrated 10 percent of the market in less than three years. That's a faster adoption rate than we saw with smartphones -- or any other technology, for that matter.... Continue to full story on iMedia Connection