How to be a Prolific Content Creator with an Editorial Calendar
The Art of Prolific Content Creation – Creating an Editorial Calendar
In order to do content marketing successfully, you need to create a great deal of content. This can seem overwhelming. How do you get it all done? Content marketers do it by creating an editorial calendar to follow. An editorial calendar helps you stay on target; be sure to take it with you when you are traveling or out of the office on an appointment. Following your calendar, you know when your content needs to be published and you can create and publish it in an organized fashion.
You now have several content templates and easy content creation strategies under your belt and you're ready to start pumping out more content. There's just one more part of the puzzle missing: your editorial calendar. An editorial calendar is essential for planning your content strategy. It gives you a schedule for creating and posting your content. Your 4-Week Plan Start by creating a content creation schedule for the next 4 weeks. This is a good trial period to get started and see how it goes. You may find that the schedule you created is too demanding of your time and you need to either cut back or outsource. On the other hand, you may find that you're capable of creating much more content and can increase the amount. Realistic Goals An important element in creating an editorial calendar is to make sure it's realistic. You shouldn't set a goal of blogging three times a week if you can't keep up with it. If your schedule is unrealistic, you'll get bogged down and stressed, and the quality of your content will suffer. You can create a realistic schedule by doing a trial run. Decide how much you'd like to publish and try it for a set period of time such as four weeks. You'll gain an understanding of how much is too much, or whether or not you can do more. Monitoring Results You can alter your editorial calendar by looking at results. If you find that certain types of content (for example, Facebook posts or videos) are getting more engagement, you can add more of them to your calendar. On the other hand, if you find that your articles aren't drawing traffic or gaining readers, you may choose to focus your efforts elsewhere. Your Content Creation Schedule There are two ways to go about creating your content. You can spend some time daily producing it, or set aside a block of time each week or so to create the week's content. If you're not sure which approach is best for you, try them both for a set period of time. In content creation, as in all things, nothing gets done without a clear plan and a workable schedule. Your editorial calendar is an important part of your content marketing campaign. Read the full article