"The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency," said Mike Manley, head of Ram brand. Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment. The Ram Laramie Longhorn has become the world's benchmark for upscale pickup trucks and has earned the title Luxury Pickup Truck of Texas from the Texas Auto Writers Association (TAWA) two years in a row. Using the most premium materials, the Laramie Longhorn is layered with southwestern-design-inspired iconography, and is loaded inside and out with remarkable features and design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots or a horseman's saddle. The Ram Laramie Longhorn's wood, metal work and leather work are all authentic and second to none." @ramtrucks @txautowriters @officialmopar @fiatchrysler_na @byersauto #RamTrucks #Ram #Mopar #MoparNation #RamNation #TAWA2018 #Mopar2018 #lxbn #fcadesign #instacars #lxandbeyondnews #ramtough #gutsgloryram (at Texas Auto Writers Association)