Mastery Reflection Journal Assignment Class #8, IMK 622
Here, is a snippet of class and some insights from Greene (2013). Firstly, Google leads in search engines Statista (2021). As such much of the digital marketing focused on techniques which optimize this top search engine. Google is constantly refining their algorithms, even daily.. For example, Google business profile (2020) replaced Google + (nd.). Ellis (2020) noted the complexities of advanced SEO using Google to promote your business. Ahrefs (2018) described many of the concepts that were learned in this class, succinctly. Most SEO whether local or global will focus on Google as a centerpiece of the SEO plan. One constant is change. This is why it is important to have continuing education in whatever profession you are in.
In this class many other areas were covered. The text book that the class covered was by Moran and Hunt (2015). In addition, there were other areas that were covered. Many SEO tools were discussed, implemented that digital marketers, webmasters and managers often use to increase their conversion rates by the optimizing of their sites. This strategic refinement digital marketing best practices were utilized. An segment from a reference book on achieving goals follows.
In Greene’s book (2013) which chronicles individual success stories reports that success often happens in a fashion that is not straightforward. Greene depicts the journey of Robert Morris and Paul Graham partners in business as exemplary success. Along the way to their pinnacles of success were all sorts of twists and turns. These two gentlemen were pioneers in the early days of the web and computers. Besides having a stellar education, they enjoyed tinkering with code and their journey toward success is depicted in Greene’s book. Accordingly, Graham obtained a PhD from Harvard in Computer Science and met Robert Morris at Harvard. Both of them shared a penchant for hacking, coding and computers decided to go into business together. Details of how they came to develop their inventions that are part of the web now. Details of Robert Morris’s conviction for creating one of the first worms while he was at Cornell University in a PhD program around 1991 Court Listener (nd.) after he had graduated from Harvard as an undergraduate were not detailed. This case was familiar because I wrote my first Master’s thesis on the CFAA and studied this seminal case. Robert Morris also holds a PhD from Harvard and is a professor at M.I.T. Despite this Morris and his friend were able to become successful inventors, authors and entrepreneurs’ Y Combinator (nd.).
References
Google Business Profile (nd.) Google My Business, English US. Retrieved. https://www.google.com/intl/en_US/business
Greene, R. (2013). Mastery. Penguin.
Moran, M., & Hunt, B. (2015). Search engine marketing, Inc.: Driving search traffic to your company's website. IBM Press.
Statista (2021). Worldwide desktop market share of leading search engines from January 2010 to June 2021. Retrieved. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/
Court Listener (nd.). U.S. v. Robert Morris. Retrieved https://www.courtlistener.com/opinion/557785/united-states-v-robert-tappan-morris/
Y Combinator (nd.). Y Combinator People. Retrieved https://www.ycombinator.com/people.html
Ahrefs (September 03, 2018). How to Do Local SEO: Complete A-Z Tutorial. (Video). You Tube. Retrieved. https://youtu.be/pQSVsHvpTTA
Ellis, M. (2020, January, 06). 2020 Local SEO Success: How to Feed, Fight, and Flip Google. Moz Blog. Retrieved. https://moz.com/blog/2020-local-seo-success