Mar 17, 2023
MTV India is an Indian pay television channel which specializes in music, youth culture, and reality programming. Launched in 1996 as the
MTV India partnered with #ARM Worldwide to launch a social media campaign called MTV Meme Stars, which was a hunt for the best meme maker to engage its GenZ and Millennial audience. The campaign was a huge success with over 4400 entries, 54 million+ reach, and 4 million+ engagement. #ARM Worldwide won the Inkspell Social Stars Award 2022 for their exemplary work.