Electric, 3-wheel morgan 1909 edition EV3 combines best of British fashion + automotive engineering
Design Boom:
The name signifies both morgan and selfridges’ birth years, 1909, with 19 signifying the number of cars due to be created by the two iconic british brands. designed to be a collector’s item, the ‘EV3′ blends morgan’s engineering know-how and influential design. the retro-futuristic sports car combines british style and elegance in a handcrafted body with zero-emission technology.
I have been into multi-brand initiatives lately. Working on my first one last year, I can appreciate the sustained time and care these require. I especially love when they cross-category and are designed around the human, not distribution. My favorite part of this collaboration was the meaning they gave the year 1909. Going beyond the year both brands were founded, they took it a step further to create 19 limited edition pieces from 9 brands. Limited edition is a great way to stretch out into the conceptual space, but still make something tangible.