It’s time businesses think out of the box and explores the huge market that they have been ignoring unintentionally, by developing multilingual apps.
English is quite a popular language for us. However, it is also a fact that many countries do not go by this logic. English language apps perform best in English-speaking countries, closely followed by countries across Africa where the US and UK-based apps hold a 50% or larger market share. So when we develop an English-based app, we are ignoring the fact that a vast majority of people don’t speak English as their first language. These people are a lot less likely to be searching in the Apple App Store or Google Play Store in English and are much more likely to first search in their own language.











