#music synch

[peermusic]

PanelPicker | SXSW Conference & Festivals

SXSW! Vote for this panel featuring peermusic Marketing & Brands Director Heather Cook for next year's conference!

SXSW! Vote for this panel featuring peermusic Marketing & Brands Director Heather Cook for next year's conference!

Case Study in Sync: Advertising Description:

An in-depth behind the scenes look at the decisions that are made when selecting a song for a sync placement by dissecting specific examples of work by top music supervisors and music producers. We will break down ‘the brief’, discuss how tempo, tone/feeling, and theme play a role, examine the reason(s) a song gets selected or not selected, the importance of context in a song, and the lines between the lines. We will view multiple versions of campaigns to see the progression of decisions surrounding the music that was ultimately selected for the ad placement. This is an advanced look at sync placements.

[creativemusicmarketing-blog]

How To Maximize The Value Of Music In A Commercial

Important and oftentimes overlooked considerations for brands and agencies looking to integrate music into advertising campaigns.

Interesting opinion on music synchs, and the current landscape in the process of pairing music and ads. Brands are now tastemakers, in that effective advertising no longer depends on getting the current biggest hit for the commercial, but getting the next biggest hit. The brands are now the tastemakers. However, of course, the music needs to be the right fit for the brand. It’s the same skill-set that makes a great DJ; reading the audience, and knowing how to work the [living]room. 

Read the opinion here