Reports of MuchMusic's death are greatly exaggerated. Reports of MusiquePlus' resurrection are very accurate.
I have to give credit to Canada's Bell Media for committing to the "new" MuchMusic. We're coming up to the 5th anniversary of MuchMusic's "return" on 7 July 2021 via TikTok and other social media channels. I didn't think this would last 3 years; what with the actual cable TV channel still being worthless. You'd think by now Bell would at least rebrand it as "CTV Pop Channel", or something.
Then again, this is the same Bell Media that thought replacing Discovery Channel Canada with "USA Network Canada" was a smart idea.
While "Much" celebrated its 40th anniversary in a dark cold abyss, MusiquePlus' 40th birthday won't be anywhere near as depressing. Current owners Remstar have been taking notes from what Bell Media has done with MuchMusic and decided to follow suite. MuchMusic's French-language counterpart was declared dead after Remstar Media Group flipped the channel into the female-targeting Elle Fictions on 26 August 2019.
Now, almost 6 years later, MusiquePlus is making its own comeback on social media.
It's clear Bell Media was on to something when they decided to reboot MuchMusic for the zoomers.
The number one reason why G4 TV's relaunch failed was the insistence of Comcast Spectacor on returning to cable TV, rather than stick to YouTube and Twitch. Why else do you think Machinima.com supplanted G4 as the de facto gaming entertainment network in the first place? Comcast should've tested the waters by launching a(nother) late-night program block on Syfy. Even that would've been a reach considering Syfy can't keep an original program on the air for more than 2-3 seasons; let alone stop themselves from airing generic action films and procedurals instead of actual sci-fi, horror, or fantasy.
Cut to Comet TV casually airing Stargate SG-1, Tales from the Darkside, Xena: Warrior Princess, and NWA Powerrr through both over-the-air broadcast television and the free livestream on their website.
MuchMusic and MusiquePlus cuts the middle man out: no paywalls, no geo-blocking, just content. Bell and Remstar were smart enough to realize that music television belongs to the streaming generation, and the former knew very well that MuchMusic - much like MTV - transcends traditional television. Nostalgia is powerful, and the best way to make use of brands with such an aura is to give back to the people who grew up on them without making them jump through hurdles.
If I were to revive The Hub Network, Machinima.com, or the English-Canadian Teletoon; I would use Bell Media's blueprint for MuchMusic. I'd also do something with the cable channel already, but that's another rant.