#mutual mobile

[shiningparadigm]

More on the Security of Apple Pay

Kevin Harwood of Mutual Mobile:

For Apple Pay, Apple has worked with the payment processing networks to create end-to-end security for the user leveraging the EMVCo specification, completely removing the actual credit card number from any part of the payment process and instead generating one time payment tokens that are useless after they are processed. Simply put, the Target and Home Depot breaches would not have even been possible with Apple Pay. Tom Noyes, a former credit card executive, goes so far as saying that Apple Pay is “… the most secure payments scheme on the planet.” Now that’s secure.

I've said this a few times already but I'll say it again: I'm really, really excited to start using Apple Pay.

It has the potential to be the first digital wallet to have a true impact on mobile payments, both because of how many devices will have access to it as well as the timing. I bet that in a couple of years tops Apple Pay will be ubiquitous.

You can start using Apple Pay with your iPhone 6 or 6 Plus by updating to iOS 8.1 for free on Monday, October 20. You can read more about the Security of Apple Pay on The Daily Dot and on Mutual Mobile.

(via: The Loop)

[advinroynetto]

Marker on glass.

[insightmm-blog]

Mobile Strategy: Four Areas To Focus Your Thinking

by Stephen Brown, Director, Mobile Strategy

Mobile strategy isn't a technology or a project. It's the constant alignment of user needs, business goals and evolving mobile technologies. It provides ready answers to questions you and your teams may already be asking.

To develop an effective mobile strategy, you must consider the following key questions:

Business transformation How can mobility shift business processes, products or services? How will it reshape the way you market, sell, service or collaborate with customers, employees and partners?

Digital experience What do users expect, want and need? How can you create desirable mobile experiences that also meet business objectives?

Technology What's the technical architecture and application blueprint required to support mobile initiatives today, tomorrow and into the future?

Governance How does your organization need to adjust to incorporate mobility into planning and decision-making? How will mobile initiatives be evaluated, refined and prioritized over time?

Due diligence in these areas will provide a solid rationale for mobile investments, as well as create momentum towards meaningful mobile innovation. Remember, just as your business strategy changes to exploit changes within the market, your mobile strategy must adapt too.

By taking the time to clearly define your strategy — and revisiting it as needed — you'll ensure your mobile efforts are:

Informed by actual user needs and expectations

Coordinated and aligned with overall business strategy

Aligned with current mobile best practices

Pursued with clear ownership and cross-discipline participation

[insightmm-blog]

Three Phases Of Mobile Strategy Roadmapping

by Stephen Brown, Director, Mobile Strategy

Developing a strong mobile strategy requires cross-discipline participation and focus. We recommend a three-part process that allows for careful exploration of your users, goals, drivers and challenges.

While the level and depth of each phase should be specific to the needs of your organization, a typical roadmap exercise consists of:

Information gathering Get to know internal stakeholders; leverage or conduct user research; look at competitors and market trends; assess the constantly evolving mobile landscape.

Evaluation of mobile practices Analyze each aspect of your mobile practice in light of your goals; create a project prioritization matrix; devise a model for accurate mobile benefit analysis.

Definition and dissemination Articulate your business goals; assess each goal against specific mobile objectives and capabilities; get buy-in from appropriate teams as needed.

Upon completion of this exercise, your organization will have a concrete plan with actionable steps for realizing short term wins, making smart mid-term investments and achieving long-term transformational goals.