The emergence of new-age channels such as IoT is promising to bring many enhancements and opportunities—for engagement, analysis, and business growth. To help brands capitalize on the ongoing shift, Resulticks is taking the lead on creating a customer experience pipeline, laying down the foundation for a future of truly interconnected, immersive CX.
To achieve this objective, Resulticks has introduced taken the next step towards the future—incorporating next-gen edge and serverless infrastructure into its very technology backbone. This move enables communications beyond conventional digital touchpoints like mobile and web. It extends the platform’s capabilities to help orchestrate rich, impactful customer journeys through, and derive intelligence from, a much larger ecosystem that encompasses AdTech, B2B, B2C, and B2B2B/C communications.
Customers today demand instant, contextually meaningful responses from brands that wish to remain relevant to them.
However, catering to this demand is limited by the capabilities and scale of the current infrastructure powering these interactions. Today, when a customer interacts with the brand through a digital touchpoint, it usually takes about one to four seconds before a contextual response can be determined and sent back to them. While some may not view a 2-second latency as a major cause for concern, when seen from the perspective of mass engagement, this lag leaves room for improvement.
Thanks to the new edge architecture, ably supported by the WebAssembly framework (WASM) at digital endpoints, native latency can be achieved. This means that the delay can be reduced to less than a second—a possibly 2000-time increase in speed in an ideal scenario—leading to whole new dimension in customer engagement.